Introductory Post


Hi, My Name is Louis and I am a 17 year old male studying towards my A Levels at the Latymer School, North London. I study History, English and Media.
My Candidate Number is 0131, and I am part of group 5, alongside Josh Brooks (0110), Vivian Oparah (0621) and Sebastian Hodge (0330).
You can use the labels section on the right hand side of the page to easily navigate my blog, with separate sections for AS, A2, Coursework and Preliminary tasks.
Furthermore there is a link to my school's Media Blog Archive on the right, where you can access all other blogs made at The Latymer School.
Thank you for viewing my blog, I hope you enjoy my work.

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Monday 25 November 2013

Using the internet for promotion

Hobbit :Desolation of Smaug


Example 1

What is it?   
The Hobbit part 2 new 30 second TV Trailer-- online video

What is the source?

Telegraph newspaper (online)

Above or below the line?

Above the line

Who is it attempting to reach?

Middle class adults/ fans of the series or cast or books

How is it a valuable marketing oppurtunity?

Direct reach to specific groups and large numbers


Example 2

What is it?   
Europe premiere comp- trip to Belgium for 2

What is the source?

Cineworld website

Above or below the line?

Above the line

Who is it attempting to reach?

General film consuming audiences/ fans of the series or cast or books

How is it a valuable marketing oppurtunity?

Direct outreach and audience involvement

Example 3

What is it?   
UK Facebook page

What is the source?

www.facebook.com (social network)

Above or below the line?

Below the line

Who is it attempting to reach?

Social network users/ fans of the series or cast or books/ their friends

How is it a valuable marketing oppurtunity?

Wide outreach to  large numbers/ Free and unlimited

Using the internet for promotion



Kill your darlings 

Example 1

What is it?   

Online publication of interview with the director 

What is the source?

waytooindie.com - indie reviews

Above or below the line?

Below the line

Who is it attempting to reach?

Indie fans/ fans of the director/ fans of the cast

How is it a valuable marketing opportunity?

Direct reach to specific groups/ Builds a hype in the indie film culture

Example 2

What is it?   
News report of Radcliffe at Art exhibition

What is the source?

Evening Standard online article

Above or below the line?

Above the line

Who is it attempting to reach?

General public- commuters and londoners/ Radcliffe fans 

How is it a valuable marketing opportunity?

Large outreach- audience informed and entertained

Tuesday 19 November 2013

Release Tracking: Hobbit: Desolation of Smaug





WeWEEK 1


Independent article promoting trailer- audience middle class adults


Interview of musician on sountrack- appeals to british and worldwide fans of artist


Promotion of trailer on mirror website article- UK audience- working class adults(predominantly males)



soundtrack information  via the metro newspaper- young adult/ commuters audience - building awareness


Week 3

Tues 10/12/13

106.2 radio at 3.50

Competition

Release Tracking: Kill Your Darlings





WEEK 1


report of the film at venice film fest- taken from telegraph- middle class british audience


Taken from daily mail article- appeals to fans of actor and newspaper audience - predominantly middle class females


article from daily newspaper- young adult commuters- simplifying difficult topic


Film poster- audience - fans of actor and followers of film - voung adults/ adults

WEEK 2








Week 3




10 Quick Questions: The Hobbit: Desolation of Smaug

1. UK Release Date?

13th December 2013

2. Institutions behind the films production and distribution?

Metro-Goldwyn-Mayer (MGM)
New Line Cinema
WingNut Films

Distributors:

Cocinsa (2013) (Nicaragua) (theatrical)
Forum Hungary (2013) (Hungary) (theatrical)
Warner Bros. Entertainment (2013) (Canada) (theatrical)


3. What's the film's production budget?

Around $250million


4. Nationality of the film?

US/NZ

5.What kind of production is it?

3-D Studio Production

6. Any connection with other films?

Part 2 of a trilogy of films adapting the Hobbit by J.R.R. Tolkien- continues the adventures of the title character Bilbo Baggins on his quest.

7. Who's the director?

Peter Jackson

8. Any star names in the cast?

Benedict Cumberbatch ...Smaug / The Necromancer
Richard Armitage ...Thorin Oakenshield
Orlando Bloom ...Legolas
Martin Freeman ...Bilbo Baggins
Ian McKellen ...Gandalf

9. What is the film about?

The film continues the adventures of the title character Bilbo Baggins as he journeys with the Wizard Gandalf and thirteen Dwarves, led by Thorin Oakenshield on an epic quest to reclaim the lost Dwarf Kingdom of Erebor.

10. Who will this film appeal to?

Fans of the Lord of the rings films or the writer/novel as well as fans of the previous hobbit film and fans of the Fantasy/Drama/Adventure genres.

10 Quick Questions: Kill Your Darlings

1. UK Release Date?

Friday 6th December 2013

2. Institutions behind the films production and distribution?

Sony Picture Classics (United States)
Production Companies:
Killer Films
Benaroya Pictures

3. What's the film's production budget?
Around $2 million

4. Nationality of the film?

American

5.What kind of production is it?

Independent Low Budget Film

6. Any connection with other films?

No

7. Who's the director?

John Krokidas

8. Any star names in the cast?

Daniel Radcliffe . . . Allen Ginsberg
Elizabeth Olsen . . . Edie Parker
Dane DeHaan . . . Lucien Carr

9. What is the film about?

Tells the story of how a murder at Columbia University in 1944 brought together the writers/ poets (Allen Ginsberg, Jack Kerouac and William Burroughs) who would spark the Beat Revolution.

10. Who will this film appeal to?

Fans of drama/thriller/romance genre as well as fans of the actors or the theme of the film-  'The Beats'.

Wednesday 13 November 2013

Papadopoulos & Sons Director Q+A

After having a Q&A session with the Producer of Papadopoulos and Sons, Marcus Markou, there are 5 main things which I feel I have learnt from the discussion:

1)I learnt that Marcus did not produce the film to make money, but that he wanted to make a film based on his childhood realisation, and that the film portrays his personal story of his perspective as a child of the Greek community- represented by Spiros, and the British, represented by the family. In order to fund the film, he put nearly a £1million of his own money into the budget, meaning that he was not concerned about making a profit.

2)Marcus is a strong supporter of self-distribution, therefore utilised his open access to online sites where he had potentially unlimited outreach to users. For example, on the social networking website twitter, he used his account to directly target chip shops, and followed as many as possible to create a large following, and then used this to get them to buy tickets to his screenings or promote the film in store.

3)Due to the tight budget, Marcus decided that he was going to spend as little as possible in as many areas of the project as he could. He decided that he would not directly approach his preferred actors with a proposed payment, and instead sent them a description of his film, resulting in many cast members, such as Frank Dillane, offering to work for free, or minimum costs, meaning he could spend money in other areas, and he recommends this approach to other independent film producers.

4)He also explained how he underestimated how difficult he would find it when taking the role of the director, and that even on his rather small, independent film task, he was still in charge of a crew of 100, and a cast of 17, meaning that it was a very stressful time and required his hard work. He talked about how he lost a day of filming due to unforeseen circumstances, and that it was his job as the director to redesign the script overnight to make up for the loss and save the film.

5)He talked specifically about the importance of marketing to a specific target audience, in this case, the Greek community. He explained that he located all of the Greek churches in London, and found the nearest cinemas to them, from this he was a able to produce a marketing plan, which he used to get his film into Cineworld- screening the film in cinemas specifically within the Greek communities- for example, the cinemas in Enfield and Wood Green to target the specific audience and make the film easily accessible for them.

Sunday 10 November 2013

Papadopoulos and Sons


                  Papadopoulos and Sons- Research

Papadopoulos and sons is a low-budget, British independent comedy film which follows the life of self-made Greek millionaire businessman Harry Papadopoulos and his experience with the economic crisis in Britain, portraying the difficulties he faced after admitting bankruptcy, and the effect it had on him and his family. He is left with no choice but to join with his brother to rebuild the chip shop business they had owned many years ago, flipping his life upside down. Eventually, Harry and his family realise that their new life is better than they thought it would be, and eventually find themselves happier than ever.

Producer

The film was written and produced by Marcus Markou, and was his first film project, with a tight budget of less than £1 million, and worked hard to promote his film independently through word of mouth and online social media. The film was accepted by Cineworld to run for a week in a few screens but eventually showed greater success on a wider scale.

Cast

Stephen Dillane   - Harry Papa

Georges Corraface - Uncle Spiros

Georgia Groome    - Katie Papa
Frank Dillane     - James Papa
 Ed Stoppard       - Rob

Selina Cadell     - Mrs Parrington

Cosima Shaw       - Sophie


Production

After failing to find work as a professional actor, Marcus decided to pursue a career in film making, after being told that this style of writing would be well suited to this. In order to portray the scene of the rival shops, Marcus leased out two shops opposite each other in Morden, East London, and created the chip shop setting, using the kebab shop as a production room, and the city scenes were filmed in central London. The filming took place over 16 days only, so was rapid and precise.
 
Distribution
 
Marcus initially targeted distributors for the film, arranging meetings with many sales agents, however, they all rejected his proposal, so he took it upon himself to self-distribute the film. He also produced a marketing plan and sent it to an individual distributor of cultural films. However, his success came through the use of social media, as he used social networking sites such as twitter and Facebook to widely advertise the film. It was through this and the use of targeting the Greek community through Greek radio that Marcus managed to sign a weeks screening deal at 13 screens through Cineworld. The film grossed an impressive £91,843 in the first 17 days, and its screening was extended and expanded
 

















Marketing & Distribution